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THE CHEAPER THE BETTER

Bargain Hunters in Shopping Frenzy

Bargain sale at IKEA: the furniture store promotes the opening of its 46th branch in Germany with lots of special offers. The second biggest IKEA in the world is set to open in Berlin-Lichtenberg – 15,000 customers are expected. Michael M., the man in charge of customer service, has been working with the company for over 20 years.  He is the one to complain to and at the grand opening it doesn’t take long till his presence is required: the escalator stops working right after the doors were opened.

Thomas T. deals with special items and supplies owners of discount stores with inexpensive goods. His motto: the cheaper the better. He fights for every cent. The 42-year old makes a living selling remaining stock, cheap Chine made products and goods from bankruptcy sales. He is so persuasive that even dead articles sound like the latest must have items.

Grand opening in Pattensen: Jörg Marin sells remaining stock on his 17000 sq m area – it’s one of the biggest stores in Europe. His trademark: he sells shoes for only 99 cents. For the opening, he plans on selling two truck-loads of shoes. But searching for items and collecting them is stressful – knocking the salesman nearly out.

From toilet paper to furniture sales – the cash register keeps ringing when Stern TV Reportage watches customers hunt for a bargain.

Writer
Sven Hartung, Rieke Sprotte
Production management/ Editorial
Ute Becker (I & U TV)
Camera
Sebastian Seibert, Thomas Henkel, Christl Pullmann
Video editor
Klaus Helmold
Broadcasting station
RTL
TV format
Stern TV Report
Broadcast date
21.12.2010
Duration
45 min